Passionate about Cannexus, but not sure how to convince your manager to let you attend?

Normally, the costs of attending a conference can be considerable. Virtual conferences are an exception. Without travel, hotel and time away from work, attending the virtual Cannexus conference will be much more convenient and cost-effective. However, it is likely your managers still want some justification for you to attend, especially at a time when budgets continue to be tight.

Below is a list of suggestions that may help:

  • Review the Cannexus schedule and highlight the sessions you plan to attend and how they will benefit your work. Be specific. (e.g. I will learn more about supporting clients in their remote job search as the pandemic continues);
  • If they apply to you, find out what if any Continuing Education Units/Credits will be granted from associations where you hold a membership for attending the conference sessions;
  • Download the sample letter (*docx) to request attending Cannexus and customize it for your situation;
  • If necessary, have a plan for who will cover for you at work while you are at the virtual conference;
  • Research the keynote speakers or other presenters and have specific questions lined up relevant to their topics and your work;
  • Find out if other colleagues are attending the event to demonstrate it is a must-attend event. Suggest to your manager that networking – even virtually – with these peers can be invaluable;
  • Inform your manager that visiting with an online exhibitor can be like interviewing a high-priced consultant for free;
  • Tweet about the conference speakers, agenda and virtual experience and share some of your follows or what others are saying about Cannexus with your manager;
  • Have specific follow-up objectives and strategies you plan to implement after Cannexus (e.g. adapting your online service delivery or building your LinkedIn connections);
  • Have a plan to share what you have learned. (e.g. You will spend 20 minutes at the next staff meeting speaking about new trends presented at Cannexus; or write an article for your in-house newsletter or an association newsletter. Multiply the company’s investment.);
  • Justify the cost of Cannexus by comparing it to other online educational courses and offerings. Many alternatives will prove to be more time-consuming and expensive; and
  • Highlight the unique value to be derived from this year’s virtual Cannexus including access to all of the session recordings for six months.