Career helping and career counselling are often thought to be largely cognitive processes, with emphases on self-assessment, occupational information and decision-making. This traditional narrative often dominates how funders think about career services provision. Service providers, on the other hand, recognize the powerful role of emotions in helping clients navigate career processes. Working with – and around – emotions in career helping begins with understanding the role that perceptual processes play in framing both the cognitive (ie, thinking/beliefs about engaging in career processes) and the affective (situational and enduring emotional) experiences of clients. In this engaging presentation, Kris will explore the dynamic interplay between feeling, thinking and doing, how those processes are expressed by clients, and how career practitioners can intentionally use these processes to improve results for clients.